Our Humble Beginnings

Aug 22, 2018
Nica Santos

The LEADS International Corporation Soft Launch

Samsung Hall, SM Aura, Taguig, Philippines

The fruits taste sweet when the tree is well grown. The Leads International Corporation officially had the soft launching of its Humble Beginnings at SM Aura Samsung Hall in Taguig City, Philippines last July 21, 2018. The whole event was covered by GMA News TV that was also aired last August 4 in their channel. 

This is to mark the 5-month labyrinth course that the management had gone through as it strives to help and provide a sustainable financial business—one that could purvey to all levels of social economic classes with a commitment in making a difference while earning and improving the quality of every Filipino family’s lives.

The event was graced by an estimate of one thousand (1000) partners and guests altogether. The registration was opened at around two (2) o’clock in the afternoon to cater the early birds who arrived even before the registration, notwithstanding the announced time of the event. From there and there, the excitement upon their early arrival was brimming and extremely felt, especially when Pandoy (the mascot) has shown himself to the public. As the vast expanse of the Samsung Hall lobby got crowded, overwhelming delight and eagerness became incomparable. Later in the afternoon, the Samsung Hall was opened, giving light to the ecstatic expressions painted on everyone’s faces.

The event was hosted by Mr. Adrian Ayson and Mr. Algene Ramos, taking the whole stage to keep the verve burning by having an interactive discussion with the audience through a roll call of each team from the country’s three main island groups: Luzon, Visayas, and Mindanao. The program proceeded with a video of what the event was all about -- the Leads International Corporation's humble beginnings, how the company started, what sparked the idea of visualizing and pursuing an impossible dream, who inspired and believed the dreamer together with another video commercial that explains what LIC does.

The crowd had it going as the raffle draw started happening between the launching of the new supplement product, Hercules, a food supplement that can enhance the biological activities of men. A product presentation was also done by  Dra.  Angelique Santos-Malveda to further explain how it works by using visuals to inform the partners and guests, both in medical and layman's terms. The giveaway of monetary prizes, gift certificates, mobile phones, tablets, and a staycation good for three (3) days and two (2) nights at Nuwa Hotel, City of Dreams, Parañaque City overwhelmed everyone.  Who wouldn’t get all giddy and excited? This is one of the event segments’ highlights. The chanting that echoed throughout the hall was music to the management’s ears. Seeing everyone wearing a genuine smile, others holding back tears of joy, and being unable to explain the unusual feeling they were experiencing caught the management's sympathy, making their hearts dance in bliss.

Another part of the event’s program have already started last May 2018, a project which aims to bestow 52 cars in 52 weeks called Leads Crusaders with the sole purpose to give car incentives to those who are humbly deserving, actively hardworking, and diligently committed to the Leads International Corporation’s vision and mission. During the event, there were (5) five car-incentive awardees and (1) one multi-cab awardee that took the stage. As each one of them gave their brief commentary statement to showcase the hardships of their journey, the crowd showed overwhelming support as their hearts were touched with every story.  There was also an intermission number by Pandoy which gladly pleased the crowd as he dances to the latest tunes of the year. This was followed by two batches of awardees, then a closing remark that was led by the President, Mr. Jofer Malveda, the man behind the rising empire and the growing family of Leads International Corporation. The management, notwithstanding the sleepless nights before and up to the day of the event, were all carefree and cheering for a successful soft launching. The tired mind and body didn't become an issue not to have a small gathering to thank and appreciate each one's effort and support that made the event possible. It was indeed a very fulfilling day, one that will leave a mark, one that is unforgettable

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